Editor's Notes . . vii
List of Figures . . viii
Introduction . . 1

Manga and Genres 
1. Manga: A Historical Overview . . 17
2. An Overview of Manga Genres . . 34
3. What Boys Will Be: A Study of Shonen Manga . . 62
4. The "Beautiful Boy" in Japanese Girls' Manga . . 77
5. Shojo Manga in Japan and Abroad . . 93

Manga in Depth 
6. Oishinbo's Adventures in Eating: Food, Communication, and Culture in Japanese Comics . . 109
7. Osamu Tezuka's Gekiga: Behind the Mask of Manga . . 128
8. A Look at Hikawa Kyoko's Kanata kara . . 137
9. The Power of Truth: Gender and Sexuality in Manga . . 157
10. The Reluctant Messiah: Miyazaki Hayao's Nausicad of the Valley of the Wind Manga . . 173

Reading Manga 
11. Japanese Visual Language: The Structure of Manga . . 187
12. International Singularity in Sequential Art: The Graphic Novel in the United States, Europe, and Japan . . 204
13. The Manga Polysystem: What Fans Want, Fans Get . . 221

Manga in the World 
14. Hybrid Manga: Implications for the Global Knowledge Economy . . 235
15. Manga in Europe: A Short Study of Market and Fandom . . 253
16. Manga Shakespeare . . 267
17. The Manga Phenomenon in America . . 281
18. Manga in East Asia . . 297
19. The Manga Publishing Scene in Europe . . 315
20. Globalizing Manga: from Japan to Hong Kong and Beyond . . 332

Notes on Contributors . . 351
Index . . 353