List of figures . . vi
Preface . . vii

1 The growth machine . . 1
2 The power of technology . . 21
3 The spice of life . . 42
4 Free association . . 64
5 Niche thinking . . 92
6 The environmental imperative . . 119
7 China rising . . 143
8 Crowd collusion . . 164
9 Future factories . . 188
10 The new industrial revolution . . 214

Notes . . 248
Bibliography . . 278
Index . . 295