Preface . . vii 
1 Introduction: When Poop Goes Primetime . . 1 

Part I Rumor and Reputation in a Digital World 
2 How the Free Flow of Information Liberates and Constrains Us . . 17 
3 Gossip and the Virtues of Knowing Less . . 50 
4 Shaming and the Digital Scarlet Letter . . 76 

Part II Privacy, Free Speech, and the Law 
5 The Role of Law . . 105 
6 Free Speech, Anonymity, and Accountability . . 125 
7 Privacy in an Overexposed World . . 161 
8 Conclusion: The Future of Reputation . . 189 

Notes . . 207 
Index . . 237