Preface . . ix 

1 Copyright . . 1 
2 Trademarks . . 64 
3 Terms and Conditions . . 115 
4 Contracts . . 136 
5 Rights of Privacy and Publicity . . 169 
6 Internet and New Media . . 192 

Epilogue . . 220 
Appendix 1: How to Register a Copyright . . 223 
Appendix 2: How to Register a Trademark . . 229 
Acknowledgments . . 233 
Index . . 236